Marketing Mastery

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Beginner ⏱ 8 weeks 📚 8 modules

Learn marketing end to end: customer research, positioning, the marketing mix, Meta and Google ads in PKR, SEO, content strategy, copywriting, measurement, and full-funnel campaigns — built for the Pakistani market with local brand examples, Ramadan-aware planning, and budgets from Rs 50,000.

📚 Modules (8)

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Module 1: Marketing Foundations Required

Understand what marketing really is: marketing vs sales, customer research, positioning, the marketing mix, and brand ba

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Module 2: Digital Channels Required

Run paid and organic channels in Pakistan: Meta ads, Google ads, SEO basics, email and WhatsApp marketing, and TikTok sh

✍️

Module 3: Content and Creative Required

Create work that sells: content strategy, copywriting fundamentals, video storytelling, Urdu vs English messaging decisi

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Module 4: Measurement Required

Prove what works: metrics that matter, attribution, A/B testing, reporting to bosses and clients in plain language, and

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Module 5: Advanced Marketing Required

Run the big plays: full-funnel campaigns, Ramadan and Eid season planning, B2B marketing, launch playbooks, and marketin

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Module 6: Brand, PR and Traditional Media in Pakistan Required

Build brands beyond the feed: brand equity and architecture (house of brands versus branded house), the rebranding proce

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Module 7: Research, Insights and Product Marketing Required

Turn insight into launches: market research on a budget (surveys, intercepts, WhatsApp polls), focus groups without fool

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Module 9: Public Speaking & Presentations Required

Speak so the room listens: conquering speaking anxiety with preparation instead of luck, the hook-body-close structure t

🧪 Assessments

No specific assessments required for this track.

💼 Career Outcomes

Marketing executive brand manager growth marketer marketing consultant

👥 Who is this for?

Marketers, brand managers, business owners marketing themselves