Why this certification
GA4 runs the numbers behind every website — proving you can read it makes you useful immediately.
How to prepare
- Create a free GA4 demo account property (Google provides one).
- Take the Skillshop Google Analytics learning path.
- Practise: events, conversions, audiences, and reports you'd show a client.
Format
Online assessment ~50 questions; certification valid 12 months; free retakes.
Pakistani tips
- Offer a free "analytics audit" to a local business as portfolio proof.