Why this certification
Email is the highest-ROI channel — and this free certification proves you can run it.
How to prepare
- Take the free HubSpot Academy course (4 hours).
- Master lifecycle stages, segmentation, deliverability and A/B testing.
- Complete the practical exercise (build a real email in the free HubSpot CRM).
Format
Multiple-choice exam plus a practical exercise validated by HubSpot.
Pakistani tips
- Agencies serving foreign clients specifically list this cert — add it with Inbound to your Upwork profile.