Maahir's Impact — Measured

Free skills training, mapped to UN SDG targets

Every exercise, scenario and track advances measurable development targets. These are live numbers from the platform — not projections.

460
Approved Learners
34%
Women (157)
7,686
Exercise Completions
50
Certificates Issued
45
Districts Reached
9,259
Practice Scenarios
73
Profession Paths

🎯 Priority Targets We Deliver

UN target codes with platform alignment
4.3
Equal access to technical/vocational education
Indicator: Participation rate in formal and non-formal education
On Maahir: Free platform: any Pakistani with a browser gets structured vocational tracks
4.4
Youth & adults with ICT & digital skills for employment
Indicator: Proportion with ICT skills, by type of skill
On Maahir: Digital, data, AI and freelancing skills — the platform's core
5.5
Women's full participation and equal opportunity
Indicator: Proportion of women in managerial positions / participation
On Maahir: Saheli women's hub, women-targeted scenarios, safe female-only content
8.5
Full, productive employment and decent work
Indicator: Unemployment rate, by sex, age and disability
On Maahir: Job-ready checklists, interviews, CVs, profession ladders L1–L5
8.6
Reduce youth not in employment, education or training (NEET)
Indicator: NEET youth rate
On Maahir: Youth-first free access: students, school-leavers, first-jobbers
8.8
Safe and secure working environments
Indicator: Fatal/non-fatal occupational injuries; labour rights
On Maahir: Workplace safety, harassment response, rights content, FIR guidance
10.2
Social and economic inclusion regardless of status
Indicator: People living below 50% of median income / inclusion
On Maahir: Free forever, low-bandwidth, Urdu-friendly, matric-entry ladders (office assistant → COO)
17.17
Public-private-civil society partnerships
Indicator: Amount of US$ committed to partnerships
On Maahir: SDG Practice track, donor literacy, community-organization content

🎯 Target 5.5 — aligned scenarios

Women's full participation and equal opportunity · showing 24 of 281
The Dress Code Comment Auntie
boundaries · easy
An older female colleague comments daily on your clothes, sleeves, and dupatta length.
practice →
Driving School Converting a Skeptic
freelance · easy
You run a driving school in Peshawar with female instructors. A hesitant father wants his daughter trained but worries about safety. Send one WhatsApp that reassures AND closes.
practice →
Mama Thinks I'm Scrolling All Day
communication · easy
You earn money editing short videos for a US client. Your mother walks in during work hours and assumes you're wasting time on the phone. She's worried about your future.
practice →
Mother requests future earnings plan
communication · easy
In Faisalabad, your mother wants you to not only present last month’s earnings from a small bakery stand but also forecast next month’s expected income.
practice →
DIY Crafts Channel Pitch
communication · easy
A 12‑year‑old girl from Lahore wants to share handmade crafts on YouTube, requesting permission to post videos and a PKR 3,000 starter kit.
practice →
Ammi wants to understand savings
communication · easy
Your mother has just opened a bank account and wants to know why everyone keeps talking about 'sarmaya ka faida'. Explain compound interest in simple Urdu-English mix she can use daily.
practice →
Gentle Approach to Female Colleague's Odor Issue
ethics · easy
A female employee in a conservative Karachi boutique has a noticeable body odor. The manager must address it delicately, respecting modesty norms.
practice →
Fashion Design vs Family Law
communication · easy
A Karachi mother prefers her daughter to pursue family law, while the daughter dreams of fashion design. Group chat debates PKR startup costs.
practice →
The Female Tenant Fury
communication · easy
You entered a flat in F-11 Islamabad where a woman lives alone. She's threatening to file harassment complaint and go to media.
practice →
Best Documentary Film Award
communication · easy
Your documentary on female truck drivers from Okara just won at the Karachi Film Festival. You're on stage with the crew and families.
practice →
Tech Startup CSR Pitch
communication · easy
Pitch a Karachi-based fintech to allocate 5% of Q4 profits to digital literacy for women in KPK — to a room of 30 fintech founders.
practice →
Introductory Panel on Women in Tech
communication · easy
You join a Karachi‑based panel on a live TV show, where viewers often discuss the topic on WhatsApp groups. Mention local startups and PKR funding trends.
practice →
Keynote at a Women‑In‑Tech Conference
communication · easy
Deliver a 12‑minute keynote in Peshawar, mentioning PKR scholarships for female coders and the region's cultural nuances.
practice →
Demo of a Women‑Centric Coding App
communication · easy
Show a live demo to a Hyderabad audience, highlighting features that support Urdu UI and low‑bandwidth connections.
practice →
Workshop Introduction on AI Ethics
communication · easy
Start a two‑hour workshop in Quetta for female university students, linking AI ethics to local cultural values and PKR research grants.
practice →
The Initial Conversation with Ammi
resilience · easy
Practice breaking the news to your mother in a Lahore drawing room that you chose freelancing over a government exam attempt. She's worried about 'log kya kahenge' and your future stability.
practice →
Speaking Up in the Engineering Standup
resilience · easy
You're the only female software engineer at a Lahore-based fintech standup. You need to share your technical solution without softening it with apologies.
practice →
Explaining Software Development to Ammi
communication · easy
Your mother keeps asking what you actually 'do' all day at the IT company in Karachi. She imagines you fixing computers. Practice explaining your developer role without losing her in jargon.
practice →
Crying New Mother With Postpartum Feelings
communication · easy
A new mother in your family in Hyderabad is crying constantly 3 weeks after delivery. She messages you saying she feels like a failure and can't bond with the baby.
practice →
Disagreeing With the Senior Lawyer in Court
resilience · easy
A young female advocate practicing at the Lahore High Court must challenge her senior's litigation strategy during a live case break in the corridor.
practice →
Friend in Toxic Relationship Denial
communication · easy
Your close friend in Lahore keeps defending her boyfriend despite red flags, and blocks anyone who points them out on the girls' WhatsApp group.
practice →
Tutor Apology to Parents
communication · easy
You missed three consecutive online Quran classes for a 9-year-old in Rawalpindi because of your own health issues. Mother has paid for the full month.
practice →
Female Investor Tough Love
negotiation · easy
A leading female angel investor in Pakistan (founder-turned-investor) is mentoring you. She focuses on unit economics and challenges your assumptions kindly but firmly.
practice →
Dadi's First Smartphone
communication · easy
Your grandmother heard AI will 'read people's minds' through phones. She wants to throw her Android in the river.
practice →
← back to all targets

🌍 All 17 Goals

goal-level content coverage
🤝 SDG 1
No Poverty
60 scenarios ↗ 5 modules
Explore practice →
🍽️ SDG 2
Zero Hunger
115 scenarios ↗ 12 modules
Explore practice →
❤️ SDG 3
Good Health
302 scenarios ↗ 12 modules
Explore practice →
📚 SDG 4
Quality Education
577 scenarios ↗ 96 modules
Explore practice →
♀️ SDG 5
Gender Equality
337 scenarios ↗ 8 modules
Explore practice →
💧 SDG 6
Clean Water
10 scenarios ↗ 0 modules
Explore practice →
⚡ SDG 7
Clean Energy
100 scenarios ↗ 0 modules
Explore practice →
💼 SDG 8
Decent Work
6,591 scenarios ↗ 47 modules
Explore practice →
🛠️ SDG 9
Innovation
307 scenarios ↗ 42 modules
Explore practice →
⚖️ SDG 10
Reduced Inequalities
188 scenarios ↗ 22 modules
Explore practice →
🏙️ SDG 11
Sustainable Cities
0 scenarios ↗ 0 modules
Explore practice →
♻️ SDG 12
Responsible Consumption
2 scenarios ↗ 0 modules
Explore practice →
🌡️ SDG 13
Climate Action
60 scenarios ↗ 1 module
Explore practice →
🐟 SDG 14
Life Below Water
0 scenarios ↗ 0 modules
Explore practice →
🌳 SDG 15
Life on Land
0 scenarios ↗ 0 modules
Explore practice →
🕊️ SDG 16
Peace and Justice
417 scenarios ↗ 7 modules
Explore practice →
🔗 SDG 17
Partnerships
7 scenarios ↗ 1 module
Explore practice →
Methodology. Learner, completion and certificate counts are live platform records. Goal-level counts reflect active practice scenarios and curriculum modules tagged to each goal. Target-level alignment counts are derived by mapping target keywords (e.g., digital-skills terms for 4.4, workplace-safety terms for 8.8) across active content — an approximation designed for transparency, refreshed on every page load. Demographic breakdowns (women %) use self-reported registration data. For partnership conversations or detailed data requests, contact the Maahir team — see our SDG & Development Practice track for how we teach this methodology itself.
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